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Our founder, Daniel Swarovski, established principles of fairness for communities and the environment that still guide our business today. We understand that Swarovski’s ongoing success depends on our continued respect for Daniel’s principles.​ They help us consider our responsibilities in terms of generations, not just quarters, and they provide a platform towards our goal of sustainable leadership.​

A Commitment to Change

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Our strengthened sustainability strategy marks a new starting point, not the finish line.​ The below focus areas and commitments are only the start of our collective journey to confront our planet’s most pressing issues.

Philanthropy

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Since the company was founded in 1895, five generations of the Swarovski family have upheld a commitment to philanthropy and charitable giving. Caring for people and the planet, quality, craftsmanship and creativity remains at the heart of our values, and today we build on this heritage through our Swarovski Foundation.

Swarovski and Swarovski Foundation

Shine with Purpose

Inspired by the Sustainable Development Goals (SDGs), our crystallized SDG pin is a beautiful accessory and call to action. In the shape of the SDGs color wheel, it shines with selected Swarovski ReCreated™ Crystals on a recycled metal base and is packaged in 100% FSC-certified recycled paper. 85% of the purchase price of all pins sold at the Swarovski flagship store in New York will be donated to the Swarovski Foundation’s mission towards the SDGs. The pin is available at our New York flagship Swarovski on Fifth, and at the United Nations headquarters in New York.

Waterschool

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Waterschool is an educational program developed to empower young people and their communities to become water ambassadors by providing tools, resources, and training to enable them to address their local water needs.

Creatives For Our Future

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Creatives for Our Future is a global grant initiative designed in collaboration with the United Nations Office for Partnerships. The program empowers the next generation of creatives to unlock innovative approaches to global sustainability challenges.

The Reports

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Find out more about our targets, efforts, and results in our Sustainability Reports.
Previous reports can be obtained via sustainability@swarovski.com.

2023

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2022

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2021

2019-2020