Instant Wonder
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Galleria Vittorio Emanuele II, Milano
Bathed in sunshine shades of yellow, Swarovski Milano radiates power, positivity, and crystal at its most craveable.
Champs-Élysées, Paris
The City of Lights shines brighter as we open our doors to Paris. In greens and pinks, Swarovski Champs-Élysées combines imagination, color, and prismatic precision into a truly wonderous experience.
SoHo, New York City
Channeling the electric energy of the city that never sleeps, Swarovski SoHo is a candy-coated dreamscape of pinks and greens ripe for style experimentation in the heart of the Big Apple.
Store Transformations
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Color has the power to transform. Our store in Milan is a vibrant shade of yellow, while our store in Paris is a delectable pink.
Flagships
Title:Each flagship is a world of unique spaces, featuring bespoke fittings and furniture, luxurious touches, spellbinding product displays, and inspiring areas to discover and try on our pieces. The immersive experience continues with interactive displays showcasing Swarovski’s heritage as masters of light and pioneers in creativity and innovation. One visit to our flagship stores and you’ll find that every moment is an opportunity for joy and wonder.
Hong Kong Plaza, Shanghai
Our Shanghai flagship is a love letter to the city, capturing the dynamism of Swarovski and the energy of Shanghai in physical representation of where science and magic meet.
Bahnhofstrasse, Zurich
Our Zurich flagship is wonder incarnate with three color-soaked floors enticing you to explore and experiment with crystal of every kind.
Kristallwelten store VIENNA
‘In Love with Tomorrow’
Provoking important conversations about the future, ‘In Love with Tomorrow’ explores the limits of our environment in four works. Each piece is crafted from LED light tubes and 2.5 million crystals, illuminated in vibrant monochrome.
Shop by Category
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World of Swarovski
Title:Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.
Expressions of Wonder
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Welcome to an artistically striking expression of joyful extravagance, where glistening crystals come to life in boldly chic portraits that invite curiosity.
Matrix
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An expression of expertly executed savoir-faire, our mesmerizing Matrix family combines classic cuts with vibrant colors to create essential pieces that inspire and impress.
On the Red Carpet
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With our exquisite savoir-faire, unrivalled creativity, and spirit of joyful extravagance, Swarovski has become synonymous with red carpet style.